CASE STUDY MULTI-CHANNEL COMMERCE
99Wholesale
Multi-Channel Commerce & Long-Term Odoo ERP Evolution
An evolving Odoo ERP connecting Shopify, WooCommerce, direct sales, inventory, warehouse operations, barcode and WhatsApp.
Industry
Wholesale · E-commerce
ERP Journey
Odoo 11 → Odoo 18
Integrations
Shopify · WooCommerce · WhatsApp
Engagement
ERP Development & Migration
Business Overview
99Wholesale required a centralized ERP to manage sales, purchasing, inventory and warehouse operations while supporting multiple online sales channels. The ERP evolved as the business technology changed.
The Challenge
The business needed to keep multiple commerce channels connected to a central operational system. The technology stack evolved from WooCommerce to Shopify, requiring the ERP to evolve alongside it.
Our Solution
We developed the ERP on Odoo 11 and continuously enhanced, maintained and migrated the platform through newer Odoo versions, including Odoo 18. We integrated commerce channels and developed mobile barcode and WhatsApp functionality.
Odoo Evolution
Odoo 11
Starting Point
ERP Development
WooCommerce Integration
Continuous Development
Version Migration
Shopify Integration
Mobile Barcode
Odoo 18
Core Capabilities
Sales Management
Centralized sales order processing.
Purchase Management
Procurement and vendor operations.
Inventory
Stock management and movements.
Mobile Barcode
Mobile warehouse and inventory operations.
ERP-connected business communication.
E-commerce
Shopify and earlier WooCommerce integration.
Warehouse
Fulfillment and inventory handling.
Accounting
Operational financial management.
Business Workflow
Shopify / Direct Sales / Earlier WooCommerce
Odoo Sales
Inventory
Warehouse
Fulfillment
Accounting
Special Feature
Mobile Barcode
We developed mobile barcode functionality to support warehouse and inventory operations, connecting physical stock handling with the ERP.
Special Feature
WhatsApp integration connects business communication with ERP-driven processes and provides an additional communication channel for customer and operational interactions.
Business Value
Multi-version expertise: Odoo 11 → Odoo 18.
Platform evolution: WooCommerce → Shopify.
Operational integration: Sales → Inventory → Warehouse.
Continuous development and long-term ERP engineering.
Technology
Odoo Shopify WooCommerce Mobile Barcode WhatsApp Sales Purchase Inventory Warehouse Accounting
Building a Similar Business?
We build Odoo ERP systems for e-commerce, wholesale and manufacturing businesses.